MFC PRESENT AT THE ASIAN WORLD FOOTBALL SUMMIT IN JEDDAH
The sports industry, and more specifically its most important mass business worldwide, football, has shifted in recent months to Saudi Arabia as one of the centres of reference of the present and the future. Therefore, Marbella Football Center had to be present at one of the most important events in the world of football, the World Football Summit Asia, which is being held in the capital of Saudi Arabia, Jeddah.
In Jeddah, the main heads of clubs, leagues, federations and brands related to the global sport of football have gathered, setting the tone for a summit that aims to promote international cooperation and the growth of the sport in this part of the world.
Scheduled against the backdrop of the FIFA Club World Cup, the second Asian edition of the World Football Summit brought together more than 1,000 representatives and stakeholders from the football ecosystem. The event featured more than 130 speakers, with 70% of the attendees being decision-makers from leading football properties and sports companies from more than 70 countries.
The World Football Summit, as it has done with previous editions of the summit in other regions of the world, aims to bring together key stakeholders to foster growth and collaboration in the football industry, with the mission to establish the summit as an annual fixture in the global sports business calendar.
The hosting of WFS Asia is in line with Saudi Arabia’s strategic vision to strengthen its presence on the global sporting stage. The event underlines the Kingdom’s dedication to fostering a rich sporting culture and its ability to host major international events, having already secured the 2027 AFC Asian Cup and the FIFA Club World Cup, attracting talents such as Cristiano Ronaldo, Neymar and Benzema. In addition, Saudi Arabia will host the 2034 FIFA Men’s World Cup.
As a result of these efforts, attendance at football matches in the country has increased by 150 per cent since the Portuguese legend joined Al-Nassr. From a business perspective, the ambition is big, as the Roshn Saudi League aims to increase its market value from the current $800 million to $2.1 billion by 2030.
For Marbella Football Center it has been an honour to participate in this event where it has been able to confirm the excellent relationships that unite us with some of the main players and clubs in the country and the region, such as Al-Nassr.
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