MFC PARTICIPATES IN THE CONFERENCE ON DIGITAL TRANSFORMATION AND TOURISM ORGANISED BY THE ASSOCIATION OF PROFESSIONAL SPORTS MANAGERS IN LA NUCÍA
Marbella Football Center has participated in the conference ‘Digital Transformation and Tourism: New Horizon for Sports Managers’ organised by the Association of Professional Sports Managers of the Valencian Community.
The event, held at the facilities of La Nucía Ciudad del Deporte, was attended by 113 professionals from the sports sector to explore the latest trends in innovation, artificial intelligence and sports tourism.
Marbella Football Center was represented by its CEO, Andrés Roldán, who participated in the round table ‘Tourism and Sports Events: Challenges and Opportunities’. Our CEO expressed the importance of creating a destination in those places of our geography where the ideal conditions exist, highlighting the prestige of the Spanish brand in terms of infrastructure, hotel industry, climate and gastronomy. He stressed the importance of building bridges with key players such as city councils and hotels, that understand and support the economic benefits and opportunities that are created in the low season, and how the arrival of football teams at these dates, serves to launch and promote destinations that otherwise would have little or no reception of tourists.
He stressed that without the political support and vision necessary to support projects such as the one led by Marbella Football Center in La Nucia Football Center, everything becomes more complicated. For this reason, he wanted to thank the town council for their leadership, trust and support in the development of La Nucia Football Center, highlighting the spectacular future that the project has ahead of it.
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